Owned Product for a Voice-Powered Travel Booking Engine
Samsung
Led product for an AI voice-powered cruise booking experience designed for connected TV environments.
Category / Type
Product management; voice UX; travel technology; conversational commerce; connected TV experience.
Client / Venture / Internal
Individual consulting and product work for a company building a voice-powered travel booking engine for Samsung TV, Vizio, and set-top box environments.
Context
A travel technology company was developing an AI-powered voice booking engine for cruise lines, designed to let people discover and purchase trips from their living rooms. The product was intended for connected TV and set-top box environments, where the interaction model is fundamentally different from desktop or mobile commerce.
Lucas served as product manager, leading a small cross-functional team of three developers and one designer.
Wicked Problem
Booking travel is already a high-consideration purchase. Booking a cruise is even more complex: destination, dates, cabins, pricing, passenger details, itineraries, availability, trust, and payment all have to come together before someone feels comfortable committing.
Moving that experience into a voice-powered TV interface made the problem sharper. The user was not sitting at a laptop comparing tabs. They were on a sofa, speaking into a remote, expecting the system to understand intent, guide choices, and reduce complexity without hiding important information.
The challenge was turning a detailed, decision-heavy booking flow into an experience that felt natural through voice, legible on a television screen, and commercially useful for cruise partners.
Solution
Lucas owned product direction for the booking experience, translating the business concept into a structured product flow for design and engineering.
He led a team of three developers and one designer through the core product questions: how users discover cruise options, how the system handles spoken intent, how booking information is presented on a large screen, and how the experience moves from exploration to conversion without becoming overwhelming.
The work sat at the intersection of voice UX, travel commerce, and connected TV interface design. The product needed to feel simple enough for a living-room interaction, while still supporting the complexity required to sell cruise travel responsibly.
Outcome / Impact
The work helped shape the product strategy and execution path for an AI voice-powered travel booking engine intended for Samsung TV, Vizio, and set-top box distribution.
Role / Contribution
Product Manager.
Lucas led product direction and coordinated a team of three developers and one designer across voice interaction, booking flow, connected TV experience, and implementation priorities.
Supporting Proof / Artifacts
Voice-powered cruise booking product strategy.
Connected TV commerce flow.
Team leadership across three developers and one designer.
Conversational booking UX for high-consideration travel purchases.
Samsung TV, Vizio, and set-top box distribution context.