Wicked problems are complex, multifaceted, jumbled, nuanced, systemic challenges to value-creation. They exist in at scales; both large and small.

  

Innovation is a way of being and creating. It's about philosophy working through purpose-built systems to changing the way we think and behave.

  

My approach to innovation is cultivated through the deliberate integration of disciplines—engineering, design, cognitive science, philosophy, and experimentation—to detangle, make sense of, and solve problems from both ends; individual and systemic.

  

Your tools, tech, and systems should be designed to solve problems at scale, for tomorrow not just today.

  

Let's get creating your future.

Services by timeline:

Now

Designing and deploying tactical marketing and product interventions.

  • Marketing and Product Strategy
  • CX/UX/UI Design & Strategy
  • Website Development
  • Creative Direction
Next

Integrating research in human-computer interactions and creativity into applied value-creation.

  • Ideation Workshopping
  • Product and User Research
  • Experiment Design
  • Innovation Strategy
Later

Exploring and prototyping emerging technology solutions.

  • Rapid Prototyping
  • Technology Studies
  • Design Futuring
  • Innovation and R&D Services

Hire me as your

creative provocateur 

in residence.



EY Transporation

workshop

Dubai

It takes work to think on different time horizons. We led a workshop for EY Dubai's Transportation team to show how design futuring can radicalize their ideation from trend research to product concept.

EU Parliament Policy Lab

Rapid PrototypingTechnology StudiesDesign Futuring

Brussels

Public healthcare often overlooks marginalized groups. We linked lab-on-a-chip and blockchain tech to prototype and explore a provocative scenario in which communities can empower the medically underserved.

Making Sense EU

WorkshopInnovationR&D Services

Barcelona Amsterdam, Pristina

Smart cities do not always mean empowered citizens. We connected open-source pollution sensors with civic communities to sense-make their environment and drive policy change.

Transaction Membrane

Rapid PrototypingDesign Futuring

Barcelona

Automation is redefining the way urban spaces interact with communities and consumption. We explored the kitchen of the future, where automated factory-to-table influences what and how we eat.

Levi's

MarketingProduct and CX StrategyCX/UX/UI DesignWebsite Development

London, Paris, Milano, Munich

Buying jeans online requires longer consideration times, uncertainty in sizing, and a high number of returns. To address these issues, we developed a digital campaign and website to build empathy between models and shoppers.

Nike

CX/UX/UI DesignWebsite Development

Charlotte

Product tracking can be challenging. In two weeks, we designed, built, and deployed a platform to manage the inventory of upcycled Nikes.

MIT Media Lab

CX/UX/UI DesignWebsite Development

Cambridge, Barcelona

Teachers often want to build off of others' lesson plans. We designed and built a platform for them to remix, extend, and give feedback on others' lesson plans.

Swarovski

WorkshopCX/UX/UI DesignWebsite Development

London, Milano

Rebranding can be challenging when targeting Zoomers. We created a virtual experience that takes you into a magical world of discovery and education of the brand's now timeless identity.