Wicked problems are complex, multifaceted, jumbled, nuanced, systemic challenges to value-creation.

  

Creativity is innovative value-creation. It's putting philosophy to work through purpose-built systems, changing the paradigms of behavior and thinking.

  

My approach to creativity is cultivated through a deliberate traversal of disciplines—engineering, design, cognitive science, philosophy of creativity, research, and beyond—to detangle, make sense of, and solve wicked problems from both ends; individual and systemic.

Services by timeline:

Now

Designing and deploying tactical marketing and product interventions.

  • Marketing and Product Strategy
  • CX/UX/UI Design & Strategy
  • Website Development
  • Creative Direction
Next

Integrating research in human-computer interactions and creativity into applied value-creation.

  • Ideation Workshopping
  • Product and User Research
  • Experiment Design
  • Innovation Strategy
Later

Exploring and prototyping emerging technology solutions.

  • Rapid Prototyping
  • Technology Studies
  • Design Futuring
  • Innovation and R&D Services

Curious to have me as your 

creative provocateur 

in residence? 



Contact for availability.


Explore my capabilities and offerings in more detail.

EY Transporation

Dubai

It takes work to think on different time horizons. We led a workshop for EY Dubai's Transportation team to show how design futuring can radicalize their ideation from trend research to product concept.

workshop

EU Parliament Policy Lab

Brussels

Public healthcare often overlooks marginalized groups. We linked lab-on-a-chip and blockchain tech to prototype and explore a provocative scenario in which communities can empower the medically underserved.

Rapid PrototypingTechnology StudiesDesign Futuring

Making Sense EU

Barcelona Amsterdam, Pristina

Smart cities do not always mean empowered citizens. We connected open-source pollution sensors with civic communities to sense-make their environment and drive policy change.

WorkshopInnovationR&D Services

Transaction Membrane

Barcelona

Automation is redefining the way urban spaces interact with communities and consumption. We explored the kitchen of the future, where automated factory-to-table influences what and how we eat.

Rapid PrototypingDesign Futuring

Levi's

London, Paris, Milano, Munich

Buying jeans online requires longer consideration times, uncertainty in sizing, and a high number of returns. To address these issues, we developed a digital campaign and website to build empathy between models and shoppers.

MarketingProduct and CX StrategyCX/UX/UI DesignWebsite Development

Nike

Charlotte

Product tracking can be challenging. In two weeks, we designed, built, and deployed a platform to manage the inventory of upcycled Nikes.

CX/UX/UI DesignWebsite Development

MIT Media Lab

Cambridge, Barcelona

Teachers often want to build off of others' lesson plans. We designed and built a platform for them to remix, extend, and give feedback on others' lesson plans.

CX/UX/UI DesignWebsite Development

Swarovski

London, Milano

Rebranding can be challenging when targeting Zoomers. We created a virtual experience that takes you into a magical world of discovery and education of the brand's now timeless identity.

WorkshopCX/UX/UI DesignWebsite Development