Designed and Developed eCommerce Campaigns

Designed, prototyped, engineered, and led eCommerce campaign experiences for major global brands inside Amazon’s Brand Innovation Lab.

Category / Type

eCommerce campaigns; creative technology; UX/UI design; frontend engineering; shoppable experiences; brand innovation; client workshops.

Client / Venture / Internal

Employee work through Amazon Brand Innovation Lab, spanning EU Hardlines and Softlines clients.

Context

Amazon’s Brand Innovation Lab worked with major brands to create custom commerce experiences across Amazon’s advertising and retail ecosystem. The work spanned EU Hardlines, including consumer electronics, and Softlines, including sports, fashion, and luxury brands.

Lucas worked as a Senior Design Technologist in a 16-person team, supporting brands including Google, HP, Levi’s, G-Star, Swarovski, and Tommy Hilfiger.

Wicked Problem

Major brands want bespoke digital experiences, but marketplace environments reward repeatable systems.

Each client needed something that felt specific to its launch, product, audience, and brand world. At the same time, the work had to operate within Amazon’s ecosystem, respect platform constraints, support commerce outcomes, and move quickly enough to meet campaign timelines.

The challenge was to build horizontal experience patterns that could scale across Amazon’s IP and technical environment while still feeling custom enough for world-renowned brands. The work had to balance brand expression, conversion, technical feasibility, and speed.

Solution

Lucas designed and developed interactive eCommerce campaigns across product launches, shoppable experiences, brand stores, seasonal microsites, livestream and media-commerce experiences, and personalization campaigns.

His role combined UX/UI design, creative technology, frontend engineering, client discovery, prototyping workshops, and technical leadership. He led software development engineers through implementation, translated client goals into viable experiences, and helped brands move from workshop concepts into launchable campaign systems.

Highlights included Google Pixel launch experiences, HP printer and laptop experiences, Swarovski workshop and digital experience development, Tommy Hilfiger campaign work, Levi’s inclusivity campaign work, and G-Star workshop-led experience development.

For Levi’s, the work explored how online apparel shopping could better account for uncertainty around sizing and body shape, using a more inclusive model and size-finding experience to help shoppers view Levi’s attire on bodies closer to their own.

Outcome / Impact

During Lucas’s time on the team, the group achieved 877% revenue growth and delivered more than 100 successful client campaigns.

• 877% team revenue growth in 2023.

• 100+ successful client campaigns produced.

• Seven client innovation and ideation sessions led by Lucas.

• Contributed to the formation of the Sports, Fashion, and Luxury team in Europe.

• Delivered work across consumer electronics, sports, fashion, and luxury brands.

Role / Contribution

Senior Design Technologist.

Lucas designed UX/UI, engineered campaign experiences, led software development engineers, ran client discovery and prototyping workshops, and helped translate client ambitions into shoppable digital experiences inside Amazon’s ecosystem.

Supporting Proof / Artifacts

• Amazon Brand Innovation Lab experience.

• Work across EU Hardlines and Softlines.

• Client work for Google, HP, Levi’s, G-Star, Swarovski, and Tommy Hilfiger.

• Levi’s inclusivity campaign case study in the Traverse in Space capabilities deck.

• 877% revenue growth and 100+ successful campaigns while Lucas was on the team.

Team and Delivery Leadership

This work also included delivery leadership inside Amazon’s Brand Innovation Lab. Lucas helped connect client discovery, creative strategy, UX/UI design, frontend engineering, and software development into a repeatable path for launching custom eCommerce experiences.

As the only Senior Design Technologist on a 16-person team, Lucas led software development engineers, facilitated innovation and ideation sessions, and helped expand the lab’s European work with clients across Sports, Fashion, Luxury, and consumer electronics.

• Led cross-functional delivery across design, engineering, and client teams.

• Helped catalyze the Sports, Fashion, and Luxury team in Europe.

• Delivered a keynote on AI’s role in the creative process at Amazon’s European Design Community Summit.